The JBS Novos Negócios division, a benchmark for the circular economy, attended an event

organized by Arcos Dourados and an integration activity at UFSCar


The JBS Ambiental, a JBS Novos Negócios unit, has had a busy last few weeks, after attending events and visiting partner institutions to strengthen circular economy initiatives.


Arcos Dourados, the biggest McDonald’s franchise in the world operating in 20 countries across the Americas, invited the Company to a Circular Economy Ideathon, geared towards promoting solutions that address the issue. The event took place on November 9, in São Paulo.


JBS Ambiental was represented by Fabio Maranho, R&D supervisor, and Maria Paula Bibar, Project coordinator, who were involved in groups addressing issues such as “How to deploy a Circular Economy in the Public Sector” and “How can NGOs contribute to the Circular Economy”.


Maranho’s group took the 2nd place with their solution to make better use of school equipment in the state school system. “We proposed creating tools to deploy the Circular Economy for municipal school equipment, refurbishing the furniture to reduce new equipment spending”, said the supervisor.


Maria Paula’s team created an online ranking aimed at accelerating development of the circular economy. “The goal was to create a scoring system to highlight institutions that have implemented circular economy initiatives in their process”. The idea came in 3rd during the marathon.


The coordinator recalls that the JBS Ambiental business is itself a Circular Economy business case. According to the closed cycle concept, plastic goes through three different stages at the Company: 1 – virgin resin is purchased to produce foodstuff packing for Friboi; 2 – after first use, the packaging is transformed into pallet coverings for JBS Couros; 3 – and in the final stage, the plastic is used to make trash bags used at all JBS plants. “Our main goal is to keep the plastic in the Cain for as long as possible, adding value to the resulting products, resources and materials, which reduces waste”, he said.


In addition to this month’s participation at the Ideathon, JBS Ambiental also paid a visit to the Federal University of São Carlos (UFSCar), in the state of São Paulo. The University has a post-graduate course in Material Engineering focused on polymers and cutting-edge lab equipment and machinery capable of simulating the real-life conditions at JBS Ambiental.


The R&D and Human Resources Teams visited facilities, presented the work carried out at the plant and assessed potential partnerships focusing on innovation and new strategies for the circular economy and sustainability.