JBS focuses on its processes and product quality, which creates the basis from which it can innovate. For example, the poultry area offers the Seara DaGranja range. Chickens are bred in special environments and fed on a 100% vegetable diet, enjoying a special, antibiotic-free vaccination program and improved environmental controls.

Another highlight is the first Social FoodTruck in the world, presented by Seara. This project is part of our marketing investment and innovation plan, which focuses on improving Seara product quality and building brands through experimentation and social media interaction. The project began in São Paulo, but we expect it to arrive in other regions shortly.


About JBS JBS, a company with over 60 years’ experience, is a global food industry leader with over 230 thousand employees worldwide. JBS operates production platforms and commercial offices in 16 countries and has a diverse product portfolio that includes dozens of instantly recognizable global brands.  The company is also active in other sectors related to its […] Find out more