Brand is mentioned by 36.7% of interviewees in survey by Veja São Paulo magazine
São Paulo, October 28, 2019 – According to a survey performed by Veja São Paulo magazine in partnership with the Research and Intelligence department at Abril, Swift is the best-beloved beef brand in the city of São Paulo. The survey, which was carried out in August, spoke to over one thousand people and indicates that 36.7% of people mentioned Swift was their favorite beef brand, giving it 1st place in the Comer&Beber 2019/2020 ranking – proving its products and services provide great consumer experiences.
Swift has a disruptive sales concept for frozen foods. All products made by the brand undergo rigorous excellence and quality control – from the factory to the end consumer.
Swift started out in the United States in 1855 and has become part of the lives of thousands of people worldwide. After it was acquired by JBS in 2007, the brand has gone from strength to strength and gained greater visibility based on its unique and innovative service strategy. Aiming to change the way people consume and purchase protein around the globe with its tasty and high-quality products, Swift has implement a system that controls its entire production chain, from animal selection to strict temperature controls during transportation and point of sale display, guaranteeing product quality and service excellence. Swift offers products in several different categories through a broad portfolio of approximately 500 products, including beef cuts for everyday meals and barbecues, fish products with sustainability certification, pork, lamb, poultry, snacks, appetizers, vegetables, dessert, barbecue seasoning and many more. The company has its own brick-and-mortar stores and partners with retailers as well as mobile and online stores to make the buying experience as comfortable and convenient as possible. Well-established in the state of São Paulo, Swift has underscored its role as Barbecue expert by participating in industry events and offering over 100 products in both traditional and premium options – such as the Gran Reserva and Wagyu ranges, and it has now been voted the Best-Loved Beef Brand in the City of São Paulo by Veja São Paulo.
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