The JBS business unit has developed a unique product for the US market and will be the first Brazilian company to export functional ingredients to the US
Sao Paulo, April 4, 2018 – NovaProm – Collagen & Food Ingredients, a JBS New Business company – is the first Brazilian company to export meat-based functional ingredients to the US. The unit has developed its NDBS (Natural Dehydrated Beef Stock), a unique product designed exclusively of the US market. NovaProm plans to export up to 2,400 tons of the product this year, which should increase the company’s revenues by 20%.
The ingredient, which is already widely adopted by US companies, can be used in processed foods in general, such as dehydrated meat and processed meat products, or even in natural foodstuffs. NDBS provides several functional advantages in a single ingredient, making the end product more nutritional, flavorful, tender and succulent, creating added value.
Walter Lene, NovaProm’s industrial director, said NDBS was developed as part of a global trend towards consuming healthier products. End products using the ingredient will be classified in the clean label category. “Consumers, especially in the US, want foods with fewer additives. This means less information on product packaging and labelling. NDBS fulfills this requirement, making it a highly strategic product for our business”, said Lene.
The unit invested around R$ 12 million to get the product off the drawing board, adapt its production line, carry out research and provide training. NDBS will be manufactured at the Guaiçara unit in São Paulo “After five years in development, NovaProm is ready for the US market. We believe we will see a return on our investment in less than two years”, said the executive.
Created in 2002 – NovaProm – Collagen & Food Ingredients is the world’s largest bovine collagen manufacturer in the world and exports to customers in over 20 countries. It is capable of producing 5 thousand tons of collagen annually as well as 4 thousand tons of functional ingredients for processed products. The business unit pioneered beef collagen production in Brazil and has been certified to serve the global food industry, guaranteeing the quality and safety of products such as powdered and fiber collagen – both of which are used in the food industry. The business unit also offers innovative solutions for the hygiene and cleaning, cosmetics and pharmaceutical industries.
JBS is one of the world’s leading food industry companies with approximately 235 thousand employees in over 20 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Doriana, Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 350,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies; the company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area, in line with best practices.
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