Platform makes digital store available to farmers and reports widespread adoption shortly after the launch
São Paulo, May 9, 2019 – Friboi, Brazil’s leading beef producer, launched an exclusive platform for beef cattle trading and services this Wednesday (8) called Friboi Pecuarista (Friboi Livestock Breeder). Only twenty-four hours after it was launched, the Company’s digital market app was downloaded over 900 times, with five offers for cattle pending analysis and two deals closed.
The app already has registered users from 23 states and the Federal District. Mato Grosso has the most access requests, followed by Minas Gerais, Mato Grosso do Sul, Goiás and São Paulo.
Friboi attended the Acricorte Fair in Cuiabá (MT), which ends today (10), in order to promote the app launch in the with the most company units: Friboi operates 11 production units here and has over 10 thousand suppliers. The stand has a futuristic design in line with the Company’s move into high technology, reflecting its investment in interactivity that promises to revolutionize the industry.
“The platform is already a great success and initial figures have exceeded our most optimistic forecasts. We believe the digital market app will revolutionize the industry and the excellent numbers at launch are evidence of almost unlimited growth potential”, said Eduardo Pedroso, executive director of Sourcing at Friboi.
“We believe the Acricorte Fair is a significant opportunity to highlight the fact our company is moving into a new phase and show we will continue along this path with the goal of ensuring the platform benefits all cattle breeders, big or small”, said the executive.
Friboi has been revolutionizing the market for over 40 years by decommoditizing Brazilian beef and building brands. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production units in Brazil.
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