New visual identity unifies discussions and initiatives
about the topic in all the company’s business spheres in Brazil
Sao Paulo, November 18, 2019 – To further stress its commitment with this issue, JBS launched, on the World Animal Day, celebrated on October 4th, an institutional Animal Welfare seal. This certificate symbolizes and unifies the discussions and initiatives in all Company businesses in Brazil, including the three animal proteins worked by the Friboi and Seara operations (beef, poultry and pork).
The seal will be applied to all internal and external materials that permeate the practices related to the issue. The uniforms of team members who work directly with animal handling, in addition to graphic communication items shared with the production plants and Animal Welfare kits distributed to cattle breeders and integrated producers are a few examples of it.
The new visual identity is part of the Company’s strategy to raise the importance of the topic to a new level, including practices implemented by Friboi and Seara in Brazil around the subject. The launch was part of the schedule of actions developed in October for the annual internal campaign “Animal Welfare: I Respect and Enforce It.”
The theme is one of the four strategic pillars worked globally by JBS. Last year alone, the Company invested BRL 88.2 million to enhance its activities related to Animal Welfare in all its operations.
JBS is one of the world’s leading food industry companies with approximately 230 thousand employees in 15 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 275,000 customers of more than 190 nationalities worldwide. The Company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies. The Company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area, in line with best practices.
Corporate Communications Department
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