The brand is also launching the Friboi Play app, offering consumers

an augmented reality experience with interactive content


São Paulo, May 03, 2019 – “Brazil’s Biggest-Selling Meat”. This is the certificate that will appear on products from four Friboi ranges – Friboi, Maturatta Friboi, Reserva Friboi and Do Chef Friboi – at thousand points of sales across Brazil.


Endorsed by consultancy agency Nielsen, this seal is the result of last year’s survey analyzing 50 beef brands sold across six thousand points of sale throughout Brazil.


The brand is also simultaneously launching the Friboi Play app, bringing together interactive content and media to offer consumers an augmented reality experience involving the four brands mentioned above and the recently launched 1953 Friboi brand.


After scanning the product’s label, customers can view recipes using these cuts and access further information on each of the Friboi ranges. Simply download the app – available on Apple Store and Google Play.



“Six years ago, we revolutionized the Brazilian beef market launching the Friboi brand-building plan. This project is another step forward in our efforts to provide customers with a distinctive experience, from factory to table. Which is why the “Brazil’s Biggest-Selling Meat” seal is a great source of pride for the whole Company”, said Renato Costa, president of Friboi.


Ailton Firmino, executive manager at Friboi, believes that Friboi Play will offer customers an even better buying experience. “We always aim to add further value to the Friboi brand and this app will offer customers much more than a cut of meat, it will bring complete interactivity with our brands”, he said.



About Friboi
Friboi has been revolutionizing the market for over 40 years by decommoditizing Brazilian beef and building brands.  The company owns some of Brazil’s best known beef brands and has a broad product portfolio with the company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, the company has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. Friboi is sold in over 150 countries and currently has 35 production units in Brazil.


Corporate Communications Department
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