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NEWS RELEASES

(Português) A Friboi inicia neste mês a segunda fase de sua estratégia de marketing. As ações visam ampliar e reforçar a atuação da empresa no ambiente digital, tendo suas cinco marcas como protagonistas de todas as peças (Friboi, Maturatta Friboi, 1953 Friboi, Reserva Friboi, Do Chef Friboi), além da Academia da Carne Friboi - plataforma online da marca que reúne conteúdos diversos sobre carne bovina. Find out more
Through the #BaconLovers movement, Seara Gourmet recently invited all bacon lovers to join forces as part of a strategic campaign with digital influencers, seeking closer consumer relations through relevant and original content. The #BaconLovers campaign has selected prominent bacon-loving brand ambassadors such as Ludmilla, Cleo and Caio Castro to support the manifesto. Find out more
The 1953 Friboi brand, created to meet growing demand for premium, high-quality beef, has broadened its portfolio by launching a new range of Lamb products with the Simunovic certificate for the retail and food service sectors. The brand has started by importing over 200 tons of lamb to meet demand for this kind of product. Find out more