JBS LEADS FUNDRAISING CAMPAIGN FOR HOSPITAL DE AMOR (HOSPITAL OF LOVE)
AND DONATIONS VIA FRIBOI RISE 372% BETWEEN JANUARY AND MAY
The initiative, which encouraged cattle suppliers to make donations, raised R$ 220 thousand for the hospital in the first five months of the year;
JBS team members and their families took part in a charity event at the Company’s headquarters to help raise funds.
The Agro contra o Câncer (Agro Against Cancer) campaign, which was created to raise funds for the Barretos Hospital do Amor (Hospital of Love), Latin America’s largest specialist cancer center, received a major boost in 2019. Friboi has been working as an exclusive channel for the campaign through which its cattle suppliers can donate R$ 1.00 for each animal they sell to the Company to the program.
This raised over R$ 220 thousand during the first five months of the year. This is 372% higher than the amount the JBS beef business unit raised over the same period in 2018. The number of livestock breeders involved has also risen: 44% more suppliers are now engaged in the campaign.
“The number of participating cattle breeders is growing and we are proud to be part of such a great cause. This 200% increase in the month of May, when we raised almost R$ 50 thousand, is a very positive growth curve. All cattle breeders are welcome to join the cause”, said Renato Costa, Friboi president.
Every day, Hospital de Amor provides over 4 thousand patients with free cancer treatment. Cattle breeder Rubikinho Carvalho, project coordinator at Hospital de Amor, believes the rise in donations driven by Friboi is making a big difference to the hospital’s funding. “We are very happy that the campaign is gaining momentum and grateful for the Company’s efforts, engaging one of Brazil’s most important industries”.
In addition to the Friboi campaign, JBS has also been encouraging staff to support the cause. On June 26, the Company held a Community Fair at its São Paulo headquarters visited by 2 thousand team members and their families.
The event was based on voluntary initiatives involving in-house teams and donations from the business areas, which “sponsored” the attraction, the traditional June Festival games and food stalls. Over R$ 51 thousand was raised for Hospital de Amor.